The impetus behind this game was a simple marketing challenge: convey the advantages of Bloomberg's enterprise-level Trading Solutions platform to an audience of investors and traders who are too busy (and often times too cynical) to care about enterprise-level software. To hook these alpha dogs, the game plays to their competitive spirit, presenting them with a series of ridiculously difficult mazes and puzzles - and inviting them to compare their performance against others within the financial community.
Trading Solutions comes into play via in-game power ups - based on the products' unique attributes - that let you "exploit" your way to the top of the leaderboards. Life's not always fair, I know.
I'm also proud to say that (I think) we've made the first Web registration flow that lets you play your way out of the site if your credentials aren't accepted. Give it a shot at http://www.bloomberglabyrinth.com.
* By "I," I mean I was its creative director. Which means I got to pretend I was doing everything while a team of incredibly talented programmers, producers, artists and designers (including the brain behind The World's Hardest Game) slaved over its execution.