It's the Little Things.

I wouldn't put "receiving blast e-mails from social networking platforms" atop my list of stuff that I like. 

But I just received an unusually thoughtful one "from" Reid Hoffman, LinkedIn's co-founder, calling me out for being one of LinkedIn's first million members:

I wouldn't say I've previously had a tremendously strong emotional connection to LinkedIn, but small gestures like this are a great first step.  They've even thrown in some info about locating a little easter egg within LinkedIn (i.e. how to identify your member number)!

More companies should follow this line of thinking.  Sweat the small details.  They're the things people remember.

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