Thursday, April 5, 2012 at 12:01AM 'Tis the band in which I play lead guitar, along with Jon Bellinger, Brian Dell and Keith Gordon. You can listen to our brand of populist rock here.
Or visit us here.
controller, original music in Stuff I've Made Sunday, March 18, 2012 at 09:50PM So I* launched a new game last week, on behalf of JWT and our client Bloomberg: Labyrinth, a taxing arcade-style game designed to drive players insane.
The impetus behind this game was a simple marketing challenge: convey the advantages of Bloomberg's enterprise-level Trading Solutions platform to an audience of investors and traders who are too busy (and often times too cynical) to care about enterprise-level software. To hook these alpha dogs, the game plays to their competitive spirit, presenting them with a series of ridiculously difficult mazes and puzzles - and inviting them to compare their performance against others within the financial community.
Trading Solutions comes into play via in-game power ups - based on the products' unique attributes - that let you "exploit" your way to the top of the leaderboards. Life's not always fair, I know.
I'm also proud to say that (I think) we've made the first Web registration flow that lets you play your way out of the site if your credentials aren't accepted. Give it a shot at http://www.bloomberglabyrinth.com.
* By "I," I mean I was its creative director. Which means I got to pretend I was doing everything while a team of incredibly talented programmers, producers, artists and designers (including the brain behind The World's Hardest Game) slaved over its execution.
Bloomberg, JWT, gaming, marketing in Games, Markets, Stuff I've Made, Technologies Sunday, January 8, 2012 at 09:10AM In this video produced by Qualcomm, I'm told I represent what "the Big Apple is all about."
Yeah... not so much. Anyway, Qualcomm developed a series of videos tracking the ways people use wireless devices around the world and got in touch with me through my pals at JWT.
Also features the first public performance of Controller, proving that wireless technology has never made it easier to sell out!
controller, marketing, video in Markets, Technologies Friday, October 28, 2011 at 02:58PM That was the basic gist of my keynote presentation, delivered at Metaio's Inside AR 2011, a leading industry conference.
The Future of AR is Gaming: Vertigore CEO Josh Shabtai at InsideAR 2011 from Josh Shabtai on Vimeo.
